November 12, 2026 8:06 AM

Jake Waldrup joins 3SS to grow its US automotive business

Jake Waldrup joins as Business Development Manager Automotive (US), bringing his experience working with automotive suppliers and OEMs to 3SS.

Born and raised in Michigan, Jake has built his career in the automotive industry. Based in the state, he will develop relationships with carmakers and content providers to support the growth of 3SS’s in-car entertainment business in the United States.

His move to 3SS builds on that automotive background as he takes on a new focus: infotainment and software.

"I'm excited to move into the infotainment and software space, especially at a time when it has so much growth potential," says Jake.

Jake joins the team behind 3Ready Automotive, the platform powering Škoda Play and the Zeekr Entertainment Hub, both live in vehicles across Europe. The platform brings apps and content together in a branded entertainment hub, giving carmakers control over what appears on screen and how the experience evolves after launch.

Outside work, Jake still makes time for hockey, having played both hockey and lacrosse through college. He also enjoys skiing and hiking.

Meet Jake at CES 2027

Join Jake and the 3SS automotive team at the P3 booth 3971, West Hall, Las Vegas Convention Center, from 6 to 9 January 2027. We’ll be demonstrating 3Ready Automotive throughout the event and discussing what comes next for in-car entertainment.

Book a meeting with our automotive team.

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