Viaplay Launches Next-Generation Allente STB User Experience Powered by 3SS 3Ready

Stuttgart, Germany – 18 August 2026 – IBC 2026 stand 5.A85 – 3 Screen Solutions (3SS), a leading provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, today announced that Viaplay Group has deployed and launched a new, next-generation STB user experience for its flagship super-aggregated entertainment service, Allente.

Live since early August, the new Allente UX is powered by the latest design, technology and innovation of 3SS’ award-winning 3Ready Platform.

Allente’s subscribers can enjoy a new, modern TV experience that addresses the rising needs for on-demand viewing across multiple services, including local and global streamers. Simultaneously, the new UI/UX supports devotees of live TV by providing new and faster ways to discover their desired broadcasts and shows.

Allente is the Nordic region's pre-eminent pay-TV provider, serving customers across Sweden, Norway, Denmark and Finland. Viaplay Group became the sole owner of Allente in 2025 by purchasing Telenor's 50% stake for SEK 1.1 billion.

To deliver the new viewing experience, Viaplay is offering Allente subscribers a powerful new 4 TOPS NPU AI set-top box from SDMC, along with an innovative customisable remote control from t4h. (Tech4home), seamlessly integrated with the 3Ready Framework and Control Center.

“Through our close collaboration with 3SS, and the capabilities of the 3Ready platform, alongside state-of-the-art technology from SDMC and t4h., we’re delivering true hardware and user experience innovation, and Allente customers can benefit from a modern service that’s fast, stable and user-friendly,” said Philip Wågnert, EVP Chief Technology & Product Officer, Viaplay Group.

Allente subscribers can now enjoy a range of user experience innovations from 3SS, including new profile-based Experience Modes that fulfil the unique viewing needs of live TV, on-demand content consumption, and children’s viewing.

“When designing a TV product, there’s always the dilemma of trying to determine for which main audience you’re really optimising the menu structure, content and discovery,” explains Pierre Donath, Chief Product & Marketing Officer at 3SS, adding: “How do you serve both the traditional live TV audience and streaming-first viewers without compromising on either?”

To solve this challenge, 3SS has launched new 3Ready Experience Modes, each of which is created to meet the needs of these distinct audience groups.

In Live TV Mode, the service opens directly on the last watched channel, preserving the familiar live TV experience and effortless channel surfing that traditional television viewers value most.

In On Demand Mode, the service opens directly on the home screen, providing immediate access to recently used streaming services and allowing viewers to continue watching where they left off.

Furthermore, a dedicated Kids Mode offers a safe, simple experience for younger family members. Kids Mode offers a smaller pool of content, all of which is age-appropriate since unsuitable programming is pre-filtered out, all delivered within a simplified and fun interface.

Third-party services are seamlessly integrated into the Allente experience, giving customers fast access and simple activation for a wide range of streaming services and TV channels available through Allente, including among others Viaplay, Apple TV, Amazon Prime Video, HBO Max and SkyShowtime.

Users can directly activate services on-device through Allente and have the possibility to discover and bookmark all content in one place.

The new Allente platform introduces a range of other UX innovations designed to make navigation faster, simpler and more engaging. A redesigned zapping and TV guide experience allows viewers to browse live TV without interrupting what they’re watching. Ambient colours extend on-screen content into the surrounding interface to create a richer, more immersive visual experience, while picture-in-picture on the home screen ensures viewers never lose sight of live TV or VOD while exploring new content.

The new SDMC DV9865 AI box runs on the latest Android TV 14 Operator Tier OS, and features an Amlogic S905X5-J SoC and ARM Quad 64-bit CPU. Notably, it also includes a Neural Processing Unit (NPU), a specialised hardware accelerator designed to run artificial intelligence and machine learning tasks on the device itself.

Viaplay has chosen the Notus L12 programmable smart remote control unit (RCU) from t4h. for the next-gen Allente offering. The Notus L12 puts subscribers' favourite entertainment directly in their hands: a single button press takes viewers straight into the streaming services they love, with no menus and no searching. Now, this direct access comes with a powerful new customisation capability. Subscribers can configure up to four buttons with shortcuts of their own choosing, shaping the remote around their personal viewing habits. Integrated with 3Ready Control Center, the solution gives Allente and its customers the freedom to personalise the experience over time, transforming the remote from a static device into a software-defined customer touchpoint.

“This launch shows what becomes possible when hardware and software innovation move together. Working with 3SS and Viaplay, we have turned the remote control into a genuinely personal part of the entertainment experience. With the Notus L12, Allente subscribers hold a device that adapts to how they watch, not the other way around,” said Graça Cândido, Co-Founder & Commercial Director at t4h. (Tech4home).

“Allente has always stood at the forefront of harnessing technology innovation to delight its customers, and this launch raises the bar yet again,” says Donath. “By empowering viewers to shape and personalise their own entertainment experiences, Allente is serving loyal TV viewers and also meeting the needs of streaming-first subscribers, all with a single product.”

The new Allente TV experience will be demonstrated on 3SS stand 5.A85 during IBC 2026.

This launch marks the latest milestone in a partnership with 3SS that has driven Allente's entertainment technology innovation dating back to 2018 (Canal Digital). Allente was formed in 2020 as a 50/50 joint venture between Canal Digital and Viasat Consumer.

Today, 3SS technology powers Allente services across LG and Samsung smart TVs, Android TV, Apple TV, iOS and Android mobile devices, as well as hybrid DVB-S and OTT set-top boxes. 3SS technology also drives Allente’s B2B hospitality TV services.

About Viaplay Group AB

Viaplay Group is the Nordic region’s leading entertainment provider. Our Viaplay streaming service is available in every Nordic country, as well as in the Netherlands and our Viaplay Select branded content concept has been added to partner platforms around the world. We also operate TV channels across most of our markets, as well as commercial radio stations in Norway and Sweden. Allente, a leading Nordic provider of TV and broadband services, is part of Viaplay Group and strengthens our position across the Nordic media landscape. Our talented people come to work every day with a shared passion and clear mission to entertain millions of people with our unique offering of locally relevant storytelling, which spans premium live sports, films, series and music. Viaplay Group is listed on Nasdaq Stockholm (`VPLAY B'). www.viaplaygroup.com

About 3 Screen Solutions (3SS)

3SS is a global leader in digital entertainment technology, delivering solutions that create experiences people love. Since 2009, 3SS has been trusted by telcos, pay-TV operators and streamers for its expertise in system integration, software engineering, UI/UX design innovation and solution architecture. The award-winning 3Ready product platform accelerates seamless entertainment service launches across all devices, while empowering customer-centric innovation. Today 3Ready powers 30+ service providers, delivering rich, loyalty-enhancing entertainment hubs with total reach of 70+ million users. Blue-chip operators and innovators worldwide have chosen 3SS technology, including One Hungary (OneTV), A1 Telekom Austria Group, Allente, Altibox, Claro, Elisa Estonia, ENTEL, Norlys, ORS, Proximus, TCC Uruguay, Tele2, TELUS, Vodafone Group and Yes. Expanding beyond the living room, 3SS also delivers next-generation in-vehicle entertainment solutions. The 3Ready Automotive in-car entertainment platform is currently being deployed by leading global OEMs including Škoda Auto and Geely Tech EU (Zeekr), redefining the connected car experience. Please visit 3ss.tv for more information and follow us on LinkedIn.

Media information

For 3SS

Cynthia Ritchie
cynthia@whitetigercommunications.net
+44 20 4518 7555

For Viaplay Group

press@viaplaygroup.com

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