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Škoda Play and the Zeekr Entertainment Hub run on 3Ready Automotive in cars across Europe today, and both were shortlisted at the AutoTech Awards 2026. On the P3 booth, see how a carmaker changes what is on screen across the whole fleet in real time, with no OTA update.
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Live after launch: Change content and layouts across the fleet in real time, as Zeekr does
Content discoverability: What people see first gets watched. Škoda’s own videos made its top three
One line-up, one supplier: 2,000+ films, 25+ news providers and 15+ sports channels in one bundle
Full brand control and data: Your brand on every screen, with live usage data per vehicle
Live after launch: Change content and layouts across the fleet in real time, as Zeekr does
Content discoverability: What people see first gets watched. Škoda’s own videos made its top three
One line-up, one supplier: 2,000+ films, 25+ news providers and 15+ sports channels in one bundle
Full brand control and data: Your brand on every screen, with live usage data per vehicle
Chief Growth Officer (CGO), Automotive
Head of Content Partnerships
Automotive Sales Director
Director Automotive Technology
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Director Automotive Product
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Automotive Business Development USA
CTO
Senior Marketing Manager
