Case Study: How Škoda Scaled In-Car Entertainment Beyond Apps with 3SS
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Two of our automotive products have been shortlisted for the AutoTech Awards 2026. Skoda Play, built with Škoda, is in the running for the In-vehicle experience award. Zeekr Media Hub, built with Zeekr, is shortlisted for the Automotive technology partnership award. Both run on 3Ready Automotive, our entertainment platform for cars.
Skoda Play is the new in-cabin entertainment hub for Škoda drivers. Streaming, live TV, news, sport, kids' programming, and Škoda's own branded content all on one screen, tailored to the driver and the vehicle.
The early data points to something we found surprising. Škoda's own content (manuals, How-To videos, product info, brand stories) sits in the top three most-watched, above several major streaming apps. People are choosing it. Which means the car can work as a real channel for the brand, when the brand puts something worth watching on the screen.
Zeekr Media Hub is a co-designed product with Zeekr Technology Europe, now rolling out in Zeekr cars across Europe. The platform brings more than 15 global content partners into the cabin (live TV, streaming, news, sport, music, games), runs natively on Android Automotive OS, and is fully styled to Zeekr's brand language.
The piece that earned the shortlist is the live control. Zeekr can change what's on screen across the whole fleet in real time, with no OTA software update required. In automotive, that level of speed usually takes months, not minutes.
Both products run on 3Ready Automotive. The carmaker keeps full control of brand, UX, and which content reaches the cabin. We bring the content aggregation, the management tools, and the live usage data underneath. It's the model we built for OEMs who want to own the in-cabin experience without rebuilding the entertainment layer themselves.
Big thanks to Škoda and Geely Technology Europe AB for the partnerships, and to the AutoTech jury for the recognition. Winners are announced on the 2nd of June during the AutoTeh event. We'll be there.
Learn more about 3Ready Automotive, or get in touch if you'd like to talk about an in-cabin project.
