3SS Brings Intent-Driven Entertainment UX Intelligence Boosting Engagement and Operational Excellence

Stuttgart, Germany – 16 June 2026 -

3 Screen Solutions (3SS), a leading provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, today announced the launch of 3Ready Hero Search and 3Ready Hero for Editors, two new AI-powered features within 3Ready Hero, the UX Intelligence layer that 3SS embeds across the 3Ready platform.

In today’s TV and entertainment experiences users face fragmented content discovery, endless browsing and search experiences that often fail to understand what the viewer means. At the same time, editorial and product teams rely on studying lengthy documentation and processes that slow them down and disconnect them from improving the experiences they manage.

3Ready Hero overcomes both challenges by injecting AI-powered intelligence into all 3Ready experiences, delivering intuitive, intent-driven discovery for users while ensuring operators and automotive OEMs retain absolute control over their brand, business logic, and data.

While 3Ready Hero integrates natively with the 3Ready Product Framework and 3Ready Control Center, 3Ready Hero is built as modular components that can be deployed independently or together depending on the existing system landscape.

Hero Search: AI Insights Add Intelligence on User Intent to Make Search Better

3Ready Hero Search is an AI-powered semantic search feature that can understand user intent and meaning through sophisticated natural-language interaction.

Instead of relying solely on keywords, 3Ready Hero Search interprets what users mean and can make inferences when requests are vague or contextual.  

It aggregates results from operator and third-party content sources with deep links, returning relevant content even for unspecific requests such as “make me laugh” or “something to watch before traveling to Japan” Users see enhanced interpretation and granularity in search results, and enjoy faster, more accurate and relevant discovery that traditional search experiences often fail to deliver.

3Ready Hero Seach also can aggregate third-party content sources to embrace more content providers and offer access to a wider content catalogue. This presents service providers with new marketing opportunities and is accomplished without the need for complex backend and metadata integrations.  

Operators retain full control over search result ordering, branding, editorial priorities and presentation through 3Ready Hero configuration in 3Ready Control Center. By reducing the time it takes users to find and watch content, 3Ready Hero Search helps improve engagement, reduce search frustration and shorten the path between intent and consumption.

Already proven interoperable with numerous OpenAI and Gemini models, 3Ready Hero Search is an LLM-agnostic, privacy-first solution that can be deployed rapidly, at a fraction of the cost of custom AI implementations and features built-in cost controls to scale AI safely.  

3Ready Hero Search is currently in a proof-of-concept deployment with a major European telco.  

Hero for Editors: Empowering Editorial & Operational Teams with AI-fuelled Tools

3Ready Hero for Editors is a smart assistant embedded directly in 3Ready Control Center. Trained on 3Ready knowledge databases and documentation, it's now available for all 3Ready Control Center 3.0 customers.

3Ready Hero for Editors gives operator and automotive OEM editorial teams accurate, platform-specific answers, information and insights within the same environment in which they configure and manage services, thus eliminating the need to search documentation, switch between systems or raise support tickets.

Editors can ask questions and receive context-aware answers directly inside the 3Ready Control Center. Default prompts help new users get started quickly, while chat history and session management support tools help more experienced teams manage services and experiences across countries, devices, user segments and product propositions.

By making platform expertise instantly accessible, 3Ready Hero for Editors helps reduce operational overhead, streamlines onboarding and promotes faster decision-making.

3SS plans to expand 3Ready Hero for Editors beyond assistance and toward direct action. Future enhancements will enable selected configuration and operational tasks to be performed through natural-language interaction, making sophisticated service management capabilities more accessible to more people and automated allowing teams to optimise experiences more frequently, efficiently and granularly.  

Pay-TV operators, telcos, broadcasters, streamers, and automotive OEMs all face the same challenge of leveraging AI without sacrificing control over their user experience, brand, editorial strategy, or data.

“With the new features we’re taking an editorially controllable approach to embed AI safely. The platform is designed to use AI to create capabilities and tools that help service providers better understand a user’s intent in the context of entertainment experiences, but in a safe, managed and measured way,” said James Twitchett, Head of Product at 3SS.

“With 3Ready Hero, we are delivering a powerful intelligence layer designed for both our own 3Ready ecosystem and also for services not built by 3SS, enabling users to reach content faster and with less friction,” Twitchett added. “It enables much more efficient operational workflows and editorial management, keeping the operator firmly in control of UX, data, and search outcomes. Our aim is to simplify operations and shorten onboarding, improving engagement while allowing providers to retain full management over how AI is applied to their services.”

Introduced to the global market in March 2025, 3Ready Hero is the User Experience Intelligence layer embedded across all components of 3SS’ multiple award winning 3Ready Platform. Designed to enable AI-powered conversational experiences, 3Ready Hero has since launch further evolved to bring intelligence across the user journey, enhancing search, discovery, support, feedback and editorial workflows while helping organisations continuously optimise and improve the experiences they deliver.

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About 3 Screen Solutions (3SS)

3SS is a global leader in digital entertainment technology, delivering solutions that create experiences people love. Since 2009, 3SS has been trusted by telcos, pay-TV operators and streamers for its expertise in system integration, software engineering, UI/UX design innovation and solution architecture. The award-winning 3Ready product platform accelerates seamless entertainment service launches across all devices, while empowering customer-centric innovation. Today 3Ready powers 30+ service providers, delivering rich, loyalty-enhancing entertainment hubs with total reach of 70+ million users. Blue-chip operators and innovators worldwide have chosen 3SS technology, including One Hungary (OneTV), A1 Telekom Austria Group, Allente, Altibox, Claro, Elisa Estonia, ENTEL, Norlys, ORS, Proximus, TCC Uruguay, Tele2, TELUS, Vodafone Group and Yes. Expanding beyond the living room, 3SS also delivers next-generation in-vehicle entertainment solutions. The 3Ready Automotive in-car entertainment platform is currently being deployed by leading global OEMs including Škoda Auto and Geely Tech EU, redefining the connected car experience. Please visit 3ss.tv for more information and follow us on LinkedIn.

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