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November 10, 2022

Proximus Selects 3Ready to Power New Pickx Experiences on Android TV STB, Big and Small Screens


Expands and enhances Proximus Pickx STB-based next-generation IPTV+OTT TV service from Belgium’s largest telco; The new multi-device service will be made available to all Proximus’ TV subscriber base, comprising over 1.65 million homes

Proximus has chosen to deploy the 3Ready platform from 3SS as the basis for its new TV Everywhere offerings including new UX for Android TV STB, Apple TV, Samsung, LG and Android smart TVs as well as iOS and Android mobile devices

3SS-engineered React Native 3Ready framework will enable Proximus to accelerate innovation, deploy new features faster across all platforms and deliver value to customers earlier

Stuttgart, Germany – 10 November, 2022 – 3 Screen Solutions (3SS), leading provider of software solutions for set-tox box (STB), Smart TV and multiscreen digital entertainment, announces that Belgium’s largest telco Proximus has selected 3Ready as the foundation for its next-generation TV Everywhere multi-device Pickx offering.

After a competitive RFP, Proximus selected 3SS’ product platform 3Ready to power next-generation 3SS-engineered Pickx UI/UX (user experiences) for AndroidTV STB, Apple TV, Samsung, LG and Android smart TVs as well as for iOS and Android mobile devices. The 3Ready-enabled technology will replace an incumbent solution.

“Having collaborated closely with 3SS over the years, we are confident to extend our partnership to help us deliver a great customer experience on our Pickx entertainment platform with harmonious and seamless viewing on a range of devices, including our Android set-top box and smartphones,” said Jim Casteele, Consumer Market Lead at Proximus.  

“3SS has proven time and again to be the best partner for creating experiences people love,” Casteele added. “The flexibility and scalability of the 3Ready solution will enable us to prepare for and adapt to current and future customer needs.” 

The new offerings enhance and expand Proximus’ Pickx STB-based next-generation IPTV+OTT TV service. The new multi-device service will be made available to all Proximus’ TV subscriber base, comprising over 1.65 million homes.

Since its 2020 launch, Pickx has been honored with several prestigious industry awards, including winning the CSI Award for Best TV User Experience 2020 and the UX Award at VideoTech Innovation Awards 2021.

Benefits of React Native

3SS engineered the project to be fully React Native across all the new multiscreen platforms. With React Native, one single codebase is used for multiple operating systems and device platforms. System integration of numerous devices, such as integrations with the back end, is much more efficient. 3Ready-enabled React Native developments benefit from higher alignment between platforms at no visible performance loss.

Development using traditional native technologies means that there is one codebase needed for each operating system(OS) and device. With individual codebases for each Android device (Android smart TV, smartphone and tablet), and others for iOS-enabled CPE (Apple TV, iPhone, iPad) the resources and efforts required, when aggregated, are much higher. This resource-intense approach also leads to higher overall costs for definition, development, testing, and other processes.

With React Native, and its superior resource efficiencies, time to market is greatly accelerated, and there is significantly less duplication of effort, from design and definition through to testing. Extra benefits for definition and testing bring further efficiencies: Reusing specifications/use cases across platforms reduces the effort spent on definition, creation and alignment. For testing, less time is needed to create test-cases and scenarios, and automated testing is faster due to fewer codebases. Additionally, new post-launch features can be rolled out across devices in parallel, rather than staggered, enabling a more harmonious cross-device UX.

3SS customers benefit from increased efficiencies made possible by both 3Ready and React Native: Real-world delivery experiences suggest that using a React Native approach reduces total cost of ownership by as much as 40% compared with carrying out multiple individual platform development tracks.

“We are so proud that Proximus continues to trust 3SS and 3Ready as the right partner and enabling platform to deliver all Pickx next-gen entertainment experiences,“ said Kai-Christian Borchers, 3SS Managing Director.

“Our teams continue to work closely with Proximus’ architects, testing and other teams, as we’ve done since 2020, and we’re excited to help bring new advanced TV everywhere experiences to Proximus subscribers,” he added.

About Proximus

Proximus Group (Euronext Brussels: PROX) is a provider of digital services and communication solutions operating in the Belgian and international markets. Delivering communication and entertainment experiences for residential consumers and enabling digital transformation for enterprises, we open up a world of digital opportunities so people live better and work smarter. Thanks to advanced interconnected fixed and mobile networks, Proximus provides access anywhere and anytime to digital services and data, as well as to a broad offering of multimedia content. Proximus is a pioneer in ICT innovation, with integrated solutions based on IoT, Data analytics, cloud and security.

Proximus has the ambition to become the reference operator in Europe through next generation networks, a truly digital mindset and a spirit of openness towards partnerships and ecosystems, while contributing to a safe, sustainable, inclusive and prosperous digital Belgium.

In Belgium, Proximus’ core products and services are offered under the Proximus, Mobile Vikings and Scarlet brands. The Group is also active in Luxembourg as, under the brand names Tango and Telindus Luxembourg, and in the Netherlands through Telindus Netherlands. The Group’s international carrier activities are managed by BICS, a leading international communications enabler, one of the key global voice carriers and the leading provider of mobile data services worldwide. With Telesign, the Group also encompasses a fast-growing leader in digital identity services, serving the world’s largest internet brands, digital champions and cloud native businesses.

With 11,532 employees, all engaged to offer customers a superior experience, the Group realized an underlying Group revenue of EUR 5,578 million end-2021.

For more information, visit

About 3 Screen Solutions (3SS)

3SS delivers experiences people love. We enable seamless entertainment experiences across all screens, for and together with service providers worldwide. 3SS is the go-to partner to co-create the best possible services in an agile, open and collaborative way. Founded in 2009, we are an acknowledged leader in system integration, software engineering, UI/UX design innovation and solution architecture. We created 3Ready, the world's leading Entertainment Ecosystem, to accelerate launches of entertainment services on all devices, co-create and enable customer-centric innovation. The award-winning 3Ready Entertainment Ecosystem counts 20 operators with 35 million users reach, and two automotive projects. Major operators worldwide rely on 3SS innovation. These include A1 Telekom Austria Group, Allente, Altibox, Astro, Elisa Estonia, Eutelsat, Liberty Global, Norlys, O2/Telefonica, ORS, Proximus, SES, Swisscom, TCC Uruguay, Tele2, TELUS, Vodafone and Yes. Broadcast customers include Blockbuster, Joyn (ProSiebenSat.1/Discovery), n-tv, ProSiebenSat.1, SUPER RTL(TOGGO), and Viacom, among others.,

For media information:

Cyntia Ritchie 20 45187555

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