One Hungary Reinvents TV Experience with Sustainable OneTV Upgrade

Stuttgart,Germany - 16 May 2025 – 3 Screen Solutions(3SS), a leading provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, announces that One Hungary, Hungary’s leading TV service provider and a member of the 4iG Group, has launched a major upgrade to its OneTV service, delivering next-generation television to more than 400,000 households across the country, with out requiring customers to replace their existing set-top boxes. The new service breathes life into devices more than a decade old, aligning with One Hungary’s commitment to customer satisfaction and environmental sustainability.

“Our priority is to deliver real value to customers while reducing environmental impact,” said Tamás Bányai, CEO of One Hungary. “This upgrade shows that innovation doesn’t have to come at the expense of sustainability. By revitalizing existing devices, we’re helping customers enjoy the best of both worlds – modern TV services and a reduced carbon footprint.”

In collaboration with 3SS, One Hungary introduced a next-gen user interface using the award-winning 3Ready product platform. Viewers now benefit from enhanced navigation, personalized recommendations, and streamlined content discovery – features previously thought exclusive to newer hardware.

This milestone marks a key moment in the transformation of One Hungary – formed through the integration of four major domestic telecom providers. As the consolidation continues into the second half of the year, One Hungary is emerging as the country’s second-largest full-service (4P) telecommunications company. With a unified infrastructure and expanded capabilities, the company is set to serve both residential and the most demanding business customers at the highest standard. It represents the final phase of a comprehensive transformation program across the Group’s telecom brands. By focusing on cost-efficiency and customer experience, the Group has modernized services without the environmental cost of hardware replacement.

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The upgraded OneTV platform also integrates seamlessly with popular streaming services including Netflix, Prime Video, and YouTube, and supports deep-linking to regional content providers such as RTL+ and HBO Max, offering users a fully integrated entertainment experience.

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Kai-Christian Borchers, Managing Director of 3SS, said, “We are delighted with the achievement to migrate One Hungary’s customers onto the new One TV service platform. We offer huge congratulations to One Hungary for accomplishing this project that demonstrates commitment to innovation, and to providing the best possible service to customers, new and old.”

Olivier Taravel, Senior Executive VP, Audio Video Solutions Business Unit at Sagemcom, said, “We are extremely proud that One Hungary selected the Sagemcom platform to deliver its next-generation OneTV service to Hungarian subscribers. We look forward to our ongoing collaboration with 3SS to help One Hungary enable consumers to enjoy at ruly world-class entertainment service.”

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In September 2023, it was announced that 4iG, through its then subsidiaries Vodafone Hungary, DIGI Hungary and Antenna Hungaria, appointed NAGRAVISION to lead migration to a next-generation multi-device TV service for its customers. 4iG deployed NAGRA OpenTV Video Platform to support linear TV, catch-up and nPVR for channels across all 4iG networks, including cable, IPTV, and OTT. The platform enables 4iG to become a super-aggregator across any combination of Live, SVOD, TVOD and, inthe future, gaming, VR and other digital services.

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Leveraging both the NAGRA OpenTV Video Platform and NAGRA Security Services Platform, the solution allows for new monetization opportunities and richer, value-led propositions for 4iG by delivering personalized and advanced entertainment experiences for its current and future subscribers.

Technical Highlights:

Platform: Sagemcom DCI362 hybrid DVB-C/OTT STBs (Broadcom 72604 SoC, Linux OS)

Technology: LightningJS for responsive, modern UI on resource-constrained devices

Cross-platform: Single codebase supports both STBs and smart TVs

Timeline: Full migration and rebranding completed in under nine months

See here for further insights on the OneTV deployment and LightningJS’s role in sustainable innovation.

About One Hungary

One Hungary is a leading telecommunications company, offering a full range of telecom services to residential, small business, and enterprise customers. Established on January 1, 2025, the company brings together decades of industry experience as the result of a merger between Vodafone Hungary’s and DIGI’s mobile and fixed services, Antenna Hungária’s over 50 years of broadcasting expertise, andInvitech’s cloud and fixed-line infrastructure. The One brand currently employs around 3,700 people.One Hungary enhances everyday life by delivering advanced technology that helps people stay connected and maintain meaningful relationships. The company believes every moment of connection matters and is dedicated to supporting community and regional initiatives through its services. www.one.hu

About 3 Screen Solutions (3SS)

3SS is a global leader in digital entertainment technology, delivering solutions that create experiences people love. Since 2009, 3SS has been trusted by telcos, pay-TV operators and streamers for its expertise in system integration, software engineering, UI/UX design innovation and solution architecture. The award-winning 3Ready product platform accelerates seamless entertainment service launches across all devices, while empowering customer-centric innovation. Today 3Ready powers 30+ service providers, delivering rich,loyalty-enhancing entertainment hubs with total reach of 70+ million users.Blue-chip operators and innovators worldwide have chosen 3SS technology, including One Hungary (OneTV), A1 Telekom Austria Group, Allente, Altibox,Claro, Elisa Estonia, ENTEL, Norlys, ORS, Proximus, TCC Uruguay, Tele2, TELUS, Vodafone Group and Yes. Expanding beyond the living room, 3SS also delivers next-generation in-vehicle entertainment solutions. The 3Ready Automotive in-car entertainment platform is currently being deployed by leading globalOEMs, redefining the connected car experience. Please visit 3ss.tv for more information and follow us on LinkedIn.