Big Blue Marble Unveils New Managed Service Platform to Power OTT Providers Worldwide in Partnership with 3SS and SEI Robotics

Stuttgart, Vienna, and Shenzhen – 20 October, 2025 – 3 Screen Solutions (3SS), a leading provider of software solutions enabling content everywhere, across every screen, from set-top boxes and smart TVs to multiscreen and in-vehicle entertainment, announces that it has been selected by Big Blue Marble to provide the viewer-centric Android TV Custom Launcher and apps for Android TV, Samsung and LG smart TV platforms for its TV-as-a-Service platform. The Frontend Apps were developed using the 3Ready Framework, the award-winning user experience solution designed and developed by 3SS.

The platform is designed to support Tier 2 and Tier 3 cable operators and OTT service providers across international markets. It enables multi-tenant services to be tailored to reflect operators’ brands and offerings, concurrently providing a modern TV entertainment experience to subscribers worldwide. SEI Robotics’ cost-effective Android TV-based STB was selected as the hardware foundation forthe managed end-to-end platform.

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“We are so excited to launch our new TV-as-a-Service platform and empower more and more service providers to take their TV service businesses to the next level,” says Thomas Langsenlehner, Chief CustomerOfficer at Big Blue Marble Group.

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Big Blue Marble is the new international B2B media technology brand created by ORS Group, Austria’s national broadcasting services provider, and video streaming experts Insys VT, which designed and developed the new TV-as-a-Service platform and partnered with 3SS and SEI Robotics to further enhance the user experience.‍

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Comprehensive configuration capabilities ‍

The solution features a new 3SS-engineered and co-designed UI/UX and benefits from comprehensive configuration capabilities based on the 3Ready Framework. It is also optimized for delivery via a new managed Android TV STB provided by SEI Robotics. The new device is designed for reliability and essential functionality and features Amlogic 5^thgeneration SoC, 3GB of RAM, and 16GB of flash storage.

In close collaboration with Big Blue Marble, 3SS has additionally created and delivered apps to enable services on Android TVs, LG, and Samsung smart TVs.

The benefits of the Big Blue Marble TV-as-a-Service platform are substantial: Regional and local service providers who join the platform will reap multiple benefits from the technology underpinning it. Smaller operators will realize economies of scale, and enjoy technical confidence from operating on proven technology, both hardware and software. Plus, all subscribers can expect a seamless viewing experience, intuitive navigation and content-centric discovery. ‍

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‍Ongoing partnership with 3SS ensures next-level TV services‍

With the new managed end-to-end TV as a Service platform, Big Blue Marble is demonstrating its ongoing trust in 3SS and the3Ready product platform, based on a partnership that started five years ago.

“We're extremely proud that Big Blue Marble continues to trust the 3SS team to help deliver superior OTT entertainment to operators all around the globe,” said Kai-Christian Borchers, 3SS Managing Director.

At the same time, Jeff Yin, CEO of SEI Robotics, added: “Both regional and local operators are now gaining a powerful opportunity to differentiate, and to provide tenant service providers with advanced and proven set-top box technology to accompany the first-rate entertainment experiences it delivers.”

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About Big Blue Marble

Big Blue Marble is an international media technology brand redefining how content is delivered, experienced, and monetized. Formed from a collaboration between ORS Group and Insys Video Technologies, it combines broadcast and consumer services experience with cloud-native OTT solutions to meet the needs of international content owners and TV service providers. Big Blue Marble empowers media organizations to launch and grow high-quality video services quickly, securely, and affordably. For more information: https://www.bigbluemarble.com. ‍

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About SEI Robotics
Founded in 2009 in Shenzhen, China, SEI Robotics is a global leader in Smart Hardware, specializing in Android TV, Audio-visual, and IoT devices. As a Google Tier 1 Android TV ODM Partner, we deliver innovative products like ATV Soundbars, OTT Set-top Boxes, 5G Gateways, andSmart Home IoT solutions, ensuring top quality and timely delivery. See www.seirobotics.net and find us on LinkedIn.

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‍About 3 Screen Solutions (3SS)

3SS is a global leader in digital entertainment technology, delivering solutions that create experiences people love. Since 2009, 3SS has been trusted by telcos, pay-TV operators and streamers for its expertise in system integration, software engineering, UI/UX design innovation and solution architecture. The award-winning 3Ready product platform accelerates seamless entertainment service launches across all devices, while empowering customer-centric innovation. Today 3Ready powers 30+ service providers, delivering rich, loyalty-enhancing entertainment hubs with total reach of 70+ million users. Blue-chip operators and innovators worldwide have chosen 3SS technology, including One Hungary (OneTV), A1 Telekom Austria Group, Allente, Altibox, Claro, Elisa Estonia, ENTEL, Norlys, ORS, Proximus, TCC Uruguay, Tele2, TELUS, Vodafone Group and Yes. Expanding beyond the living room, 3SS also delivers next-generation in-vehicle entertainment solutions. The 3Ready Automotive in-car entertainment platform is currently being deployed by leading global OEMs, redefining the connected car experience. Please visit 3ss.tv for more information and follow us on LinkedIn.