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March 21, 2023

Allente Launches EMEA’s First Customized Operator Streaming Device Using Google TV™, Powered by 3SS and SEI Robotics


Nordic pay-TV leader Allente launches new 4K dongle for its over-the-top TV (OTT) service, the first customized operator streaming dongle using Google TV in EMEA

Advanced plug-and-play device from SEI Robotics Inc. features a wired Ethernet connection as an alternative to Wi-Fi

Viewers benefit from a superior UX harmonious with the Allente experience on all its other devices (smart TVs, hybrid STBs powered by Android TV™, tablets, smartphones), all powered by 3SS’ 3Ready product framework and efficiently managed with 3Ready Control Center

Oslo/Stockholm, Stuttgart and Shenzhen - 21 March, 2023Allente, the Nordic region’s pre-eminent pay-TV provider, together with 3 Screen Solutions (3SS), and SEI Robotics Inc, jointly announce the launch of Allente’s new 4K dongle product for OTT (over-the-top) TV. Available now, it is the first customized operator streaming dongle in EMEA using Google TV. Time to market for this project was exceptionally fast, taking less than four months to complete.

The new offering provides Allente’s customers with a superior user experience (UX) enabled by the proven 3Ready product framework, with an engaging and easy-to-use UI/UX which is harmonious with Allente’s super-aggregated pay-TV offerings on other devices including STBs powered by Android TV and Hybrid DVB-S STBs. The Allente app for the dongle is installed from Google Play during first time installation. The remote control features an Allente button to launch the experience as well as a TV button that leads the viewer directly to Live TV inside the Allente experience. The device features an Ethernet port, giving subscribers the option of wired connectivity, so that viewing enjoyment is not impacted when there is unstable Wi-fi.

“The Google TV interface gives operators the benefit of Google’s best in class capabilities while reducing operator investments and time to market. We congratulate Allente on launching their new Google TV device as one of our first operator partners globally,” says Amanda Short, Director, Global TV Platform Partnerships, Google.

The dongle forms part of Allente’s holistic consumer digital entertainment offering, as a complementary product that provides more choice for customers. A true plug-and-play solution, it requires no setup; Allente believes it will attract customers wishing to upgrade the functionality of an older TV set, enable viewing in another room, or for use in a different property.

3SS’ flexible and extensible product platform enabled Allente to not only fast-track the device’s launch, it will also empower Allente to monitor and finesse the UX based on real-time data, thus promoting rapid adoption and high engagement from existing as well as new customers.

Allente can efficiently and seamlessly manage all its apps, including the new dongle, thanks to its earlier deployment of the 3Ready Control Center experience management hub. 3Ready Control Center enables Allente staff to carry out real-time management over presentation of content, features and branding of all service apps from one unified location. Content can be curated across all sources, including third-party providers, delivering a highly personalized experience. Allente can manage all devices, including connected TVs, hybrid STBs, tablets, smartphones, and the new dongle, in a streamlined and highly efficient manner. 3Ready Control Center enables any Allente team member to make UI/UX adaptations which will automatically be retrieved and applied to all apps without code changes. Consistent, stable and scalable cross-device user experiences result, with dramatic savings in time and effort.

This project is a key next step in Allente’s roadmap of next-generation super-aggregated TV services for Sweden, Norway, Denmark and Finland.

It’s the latest rollout in a long-term partnership with 3SS that’s been fuelling innovation for Allente’s entertainment business since 2018. Allente has deployed 3SS’ state-of-the-art UX technology across all its devices, including LG and Samsung smart TVs, Android TV, Apple TV, iOS and Android mobile devices, as well as hybrid DVB-S and OTT STBs powered by Android TV.

Jon Espen Nergård, Allente CTO, said, “3SS again was the perfect partner to help us bring our new Google TV dongle to market, and together with SEI Robotics, we did it in record time. The new device further enhances the choices we can offer to our customers, while 3Ready enables us to seamlessly manage all platforms in one place.”

Google, Google Play and Android TV are trademarks of Google LLC.

About Allente

Allente is a leading Nordic TV operator, providing top quality TV, streaming and broadband services to over 1 million customers in Norway, Sweden, Denmark and Finland. The company was established in May 2020 by a merger between Canal Digital and Viasat Consumer. In 2021, Allente had revenues of SEK 6.9 billion. Allente is owned 50/50 by Telenor Group and Viaplay Group.‍

About SEI Robotics Inc.

Established in 2009, SEIRobotics is a Smart Hardware company and a Global leader in developing and manufacturing Android TV and IoT devices. As one of Google and Netflix's Tier 1 AndroidTV ODM Partners, we focus on innovative Android TV products like ATV HDMI Dongle, OTT & Hybrid Set-top box (STB), Android TV Smart Speaker, 4G/5G CPE Gateway, WIFI Mesh, and Home Security IoT. We successfully worked with a large number of Tier 1 international customers on multiple Android TV projects and Smart Home IoT Solutions. Our goal is always to deliver the best quality product on time. Find us on LinkedIn (

About 3 Screen Solutions (3SS)

3SS delivers experiences people love. We enable seamless entertainment experiences across all screens, for and together with service providers worldwide. 3SS is the go-to partner to co-create the best possible services in an agile, open and collaborative way. Founded in 2009, we are an acknowledged leader in system integration, software engineering, UI/UX design innovation and solution architecture. We created 3Ready, the world's leading Entertainment Ecosystem, to accelerate launches of entertainment services on all devices, co-create and enable customer-centric innovation. The award-winning 3Ready product platform counts 20 operators with 50 million users reach, and two automotive projects. Major operators worldwide rely on 3SS innovation. These include A1 Telekom Austria Group, Allente, Altibox, Astro, Elisa Estonia, Eutelsat, Liberty Global, Norlys, O2/Telefonica, ORS, Proximus, SES, Swisscom, TCC Uruguay, Tele2, TELUS, Vodafone and Yes. Broadcast customers include Blockbuster, Joyn (ProSiebenSat.1/Discovery), n-tv, ProSiebenSat.1, SUPER RTL (TOGGO), and Viacom, among others.

For media information:

Cyntia Ritchie 20 45187555

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