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September 15, 2019

3SS’ 3READY Reaches Far And Wide At IBC 2019 With Android TV


At IBC 2019, 3READY will be present across Android TV™ showcases and multiple Next-Gen TV demos throughout the show

3SS innovations will also feature with Technicolor, Kaltura, Harmonic, iWedia, castLabs, Strong, Jump, FriendMTS, among others

Learn more about 3SS @ IBC 2019

Stuttgart, Germany – 14 September, 2019IBC 2019 Hall 15 MS10 and MS123 Screen Solutions (3SS), leading provider of software solutions for set-top box (STB) and multiscreen digital entertainment, announces that its 3READY Product Framework for Android TV + Multiscreen will have unprecedented reach at IBC 2019, including being featured in Android TV showcases and pioneering next-generation TV demos from many exhibitors.

3SS has been entrusted to deliver major next-gen STBs powered by Android TV for operators including Com Hem, Canal Digital, Proximus, and multiscreen projects for ProSiebenSat.1, Joyn, SUPER RTL and Blockbuster, among others. Additional international operator deployments will be announced shortly. Building on its experience in Android TV projects, 3SS will showcase all the latest 3READY innovations.

“We are really excited that at IBC 2019, visitors from all around the globe will be able to see for themselves how with 3READY, and all that Android TV has to offer, service providers can deliver powerful next-gen TV experiences to their viewers,” said Kai-Christian Borchers.

3READY in Android TV Showcases

Android TV takes centre stage at IBC2019, and visitors will see 3READY’s integration with Google in a range of Android TV demos.

This year, 3SS’ increasingly sought-after front end UI framework solution will be shown as reference Android TV Custom Launcher. 3READY will also be featured in Google’s Live TV Sports and Dynamic Ad Insertion showcase, as well as in the Google Assistant and Google Play Movies integration demos.

3READY Android TV with Dynamic Ad Insertion – Dynamic Ad Insertion enables operators to monetize Android TV inventory and to grow ad revenues with personalized programmatic ad insertion for live streams and VOD, all fully integrated and managed from Google Ad Manager 360. The result is a seamless, personalized and measurable experience with content and ads that are relevant to the user.

Android TV’s Live TV Sports Showcase – Harmonic, Android TV, Technicolor and 3SS will show one of the first integrated OTT and broadcast live sports workflows in an Android TV environment, delivering essential tailored features such as picture-in-picture, multi-view and personalized mosaic. The companies will demonstrate how operators can now deliver personalized, low-latency live sports experiences on OTT and hybrid STBs using Harmonic’s VOS® cloud-native live video platform, a UHD STB and the 3READY Custom Launcher.

3READY Android TV with Google Play Movies integration – This turnkey solution enables viewers to explore all 500,000+ movies and shows from Android TV’s TVOD offering through Google Play Movies and TV, without ever having to leave an operator’s custom launcher environment.

By offering Google Play Movies directly via the 3READY-enabled custom launcher, the operator is empowered to bring the hottest, most relevant content closer to the user to browse and purchase or rent.

Using the 3READY Control Center customer experience management tool, Google Play Movies content can be selected and placed anywhere within the custom launcher and/or multiscreen apps.

Moreover, by making this user experience so seamless, with no need to leave the operator-branded environment, and with minimal user effort, uptake is encouraged, and brand affinity is uninterrupted.

3READY Assistant: the power of voice unleashed – 3SS will publicly demonstrate for the first time its recently launched 3READY Assistant, which enables maximum control and branding opportunities for Android TV via cloud integration.

3READY Assistant utilizes the Google Assistant in Android TV integrations to expand its offering to TV Operators. Operators gain more management options and choice about how their content is prioritized. It also provides the freedom to create bespoke value-adding commands to trigger a range of actions, all enabled when the user has a conversation with the Google Assistant.

Furthermore, IBC visitors can try out 3READY-enriched Technicolor Audio Wizard far-field voice assistance device, jointly devised with Technicolor, which makes searching for content hands-free.

Redefining personal

3SS will demonstrate for the first time the new Solution for Ultra-Personal TV, a pre-integrated AI-based end-to-end platform developed with Media Distillery which promises unprecedented TV service personalization, and ultra-deep content search. 3READY combines with innovative video-centric AI technology from Media Distillery to deliver new possibilities for content discovery, and heralds the era of true ‘Me TV’.

Kaltura and 3SS demo suites will also feature the joint Kaltura TV Platform with 3SS 3READY UI Framework solution which empowers operators to rapidly launch attractive, targeted and personalized Cloud TV services. Now having won multiple prestigious industry awards already in 2019, the solution brings together Kaltura’s proven and successful Cloud TV Platform, with its AI and machine learning-enabled Targeted TV technology, with 3READY.

3SS @ IBC 2019 Conference: Peter Szabo, Department Lead UX/UI at 3SS will present at IBC Conference 2019. At a session entitled Tech Talk: How interfaces are getting to know their userson 16 September, 2019 at 09.00-10.15, in The Forum, Szabo will speak on “Using Machine Learning and behavioural analysis for user-tailored viewer experience”.

Google, Google Play and Android TV are trademarks of Google LLC.

About 3 Screen Solutions (3SS)

For over a decade, 3SS has been delivering world-class software solutions to service providers and technology innovators to bring video to any screen. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. 3SS designs and engineers bespoke front end and back end platforms for major operators and broadcasters worldwide. The 3READY Product Framework for Android TV + Multiscreen empowers service providers to cost-effectively fast-track next-generation TV service launches on all devices. 3READY Control Center enables unified customer experience management of all apps: Operators can market-test content, features and branding, and optimize the subscriber experience in real-time. 3SS’ customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Swisscom, Com Hem, Canal Digital, Proximus, Vodafone Kabel Deutschland, Liberty Global (UPC, Unitymedia), SES, Eutelsat, and O2/Telefonica. Broadcast customers include ProSiebenSat.1, n-tv and Viacom, among others.

For media information:

Cyntia Ritchie 20 45187555

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