
Come see how operators stay distinct on one platform, and keep control of the AI doing it. Live demos. Real product. No slides.
3Ready is the platform behind Vodafone, 4iG and more operators across Europe. Now with Hero, the UX intelligence layer operators control in plain language. Join us at IBC and we will show how to keep your own premium identity, run Live TV and streaming side by side, embed AI safely, and take the experience into the car.

Differentiation users feel: The 3Ready Framework keeps an operator's premium identity its own on a shared platform.
Retain zappers, win streamers: Run Live TV and streaming as two experiences on one platform. Profiles, Experience Modes for Live TV, On Demand and Kids, and configurable remote buttons, all set in Control Center.
AI you can control: Hero makes the experience understand the viewer through natural language. Operators keep control of cost, brand, tone, privacy and monetization, in plain language too. Search, discovery, support and editor tools, with the controls to scale AI safely.
From living room to drive-in: Take the same content experience into the car. 3Ready Automotive and the Content Bundle reach new audiences across operator and in-car platforms, and show you what people actually watch.
Differentiation users feel: The 3Ready Framework keeps an operator's premium identity its own on a shared platform.
Retain zappers, win streamers: Run Live TV and streaming as two experiences on one platform. Profiles, Experience Modes for Live TV, On Demand and Kids, and configurable remote buttons, all set in Control Center.
AI you can control: Hero makes the experience understand the viewer through natural language. Operators keep control of cost, brand, tone, privacy and monetization, in plain language too. Search, discovery, support and editor tools, with the controls to scale AI safely.
From living room to drive-in: Take the same content experience into the car. 3Ready Automotive and the Content Bundle reach new audiences across operator and in-car platforms, and show you what people actually watch.


Managing Director

CCO

CPO/CMO

Chief Technology Officer

Head of Content Partnerships

Automotive Sales Director

Head of Product

Head of Account Management