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Meet us at IBC 2026 at Hall 5 (5.A85) to see how to grow your TV business with super aggregation, next-level personalization and the most natural conversational UI.
3Ready is the platform behind Vodafone TV, leading operator platforms, and global in-car entertainment services, now with Hero the UX intelligence layer embedded.

Differentiation users feel & value: A premium, fast, fluid experience that makes finding something to watch effortless.
Retain zappers and win Streamers: Live TV and streaming as two distinct experiences, managed in Control Center, with more personalization for everyone.
UX Intelligence with trust & control: Hero reads viewer intent in natural language to lift engagement and cut support costs, with you in control of cost, brand, tone and privacy.
Accelerate content distribution from living room to drive-in: Reach new audiences with one partner and increase engagement where video is consumed next.
Differentiation users feel & value: A premium, fast, fluid experience that makes finding something to watch effortless.
Retain zappers and win Streamers: Live TV and streaming as two distinct experiences, managed in Control Center, with more personalization for everyone.
UX Intelligence with trust & control: Hero reads viewer intent in natural language to lift engagement and cut support costs, with you in control of cost, brand, tone and privacy.
Accelerate content distribution from living room to drive-in: Reach new audiences with one partner and increase engagement where video is consumed next.


Managing Director

CCO

CPO/CMO

CTO

Head of Content Partnerships

Automotive Sales Director

Head of Product

Head of Account Management