IBC 2026: The UX that sets you apart.

Come see how operators stay distinct on one platform, and keep control of the AI doing it. Live demos. Real product. No slides.

3Ready is the platform behind Vodafone, 4iG and more operators across Europe. Now with Hero, the UX intelligence layer operators control in plain language. Join us at IBC and we will show how to keep your own premium identity, run Live TV and streaming side by side, embed AI safely, and take the experience into the car.

See you in
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2026-09-11 9:30

One platform. Every viewer gets an experience that feels built for them.

Differentiation users feel: The 3Ready Framework keeps an operator's premium identity its own on a shared platform.

Retain zappers, win streamers: Run Live TV and streaming as two experiences on one platform. Profiles, Experience Modes for Live TV, On Demand and Kids, and configurable remote buttons, all set in Control Center.

AI you can control: Hero makes the experience understand the viewer through natural language. Operators keep control of cost, brand, tone, privacy and monetization, in plain language too. Search, discovery, support and editor tools, with the controls to scale AI safely.

From living room to drive-in: Take the same content experience into the car. 3Ready Automotive and the Content Bundle reach new audiences across operator and in-car platforms, and show you what people actually watch.

Messe Riem, parking lot of "Teatro"

Graf-zu-Castell-Straße 10, 81829 München

Munich City Centre

Im Innenhof zum Mini Pavillon,
Maxburgstraße 4, 80333 München

One platform. Every viewer gets an experience that feels built for them.

Differentiation users feel: The 3Ready Framework keeps an operator's premium identity its own on a shared platform.

Retain zappers, win streamers: Run Live TV and streaming as two experiences on one platform. Profiles, Experience Modes for Live TV, On Demand and Kids, and configurable remote buttons, all set in Control Center.

AI you can control: Hero makes the experience understand the viewer through natural language. Operators keep control of cost, brand, tone, privacy and monetization, in plain language too. Search, discovery, support and editor tools, with the controls to scale AI safely.

From living room to drive-in: Take the same content experience into the car. 3Ready Automotive and the Content Bundle reach new audiences across operator and in-car platforms, and show you what people actually watch.

Messe Riem, parking lot of "Teatro"

Graf-zu-Castell-Straße 10, 81829 München

Munich City Centre

Im Innenhof zum Mini Pavillon,
Maxburgstraße 4, 80333 München

Meet Our Team:

Kai Borchers

Managing Director

Adam Nightingale

CCO

Pierre Donath

CPO/CMO

Stefan Blickensdörfer

Chief Technology Officer

Anna Michalowska

Head of Content Partnerships

Thomas Guerbert

Automotive Sales Director

James Twitchett

Head of Product

Jamie Barstow

Head of Account Management