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Download this case study and learn how Geely Technology Europe and 3SS built a brand-owned in-car entertainment hub, live across Zeekr's European fleet. This document explores how both teams moved beyond an off-the-shelf content stack to deliver a Zeekr-branded experience that updates independently of the vehicle release cycle, covering streaming, live TV, news, music and podcasts across 15+ global content providers.
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Why a premium screen inside the car is now a brand surface, and how Zeekr closed the gap between its IVI design language and the entertainment experience drivers actually spend time in
How decoupling content from vehicle software lets marketing, product and content teams update what drivers see on their own timeline, without waiting for the next OTA cycle or model release
How one hub built on 3Ready Automotive runs across multiple IVI generations with the same UX and back-end, eliminating the need to re-engineer the experience per vehicle platform
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How the Zeekr channel gives the brand a direct line to customers inside the car, for service updates, product news and feedback, with no smartphone routing and no third-party dependency
Why a premium screen inside the car is now a brand surface, and how Zeekr closed the gap between its IVI design language and the entertainment experience drivers actually spend time in
How decoupling content from vehicle software lets marketing, product and content teams update what drivers see on their own timeline, without waiting for the next OTA cycle or model release
How one hub built on 3Ready Automotive runs across multiple IVI generations with the same UX and back-end, eliminating the need to re-engineer the experience per vehicle platform
How the Zeekr channel gives the brand a direct line to customers inside the car, for service updates, product news and feedback, with no smartphone routing and no third-party dependency
