AutoTech 2026: in-Car Entertainment Worth Watching

Come see 3Ready Automotive running inside Skoda and Zeekr cars. Live demos. Real numbers. No slides.

3Ready Automotive is the platform behind Skoda Play and Zeekr Entertainment Hub, two of the in-cabin experiences that just made the AutoTech Awards 2026 shortlist.

At AutoTech we'll be running it live on a real cabin display, walking through how OEMs use the platform to own their in-car experience end to end, and previewing what's next on the product roadmap.

See you in
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2026-06-02 9:00

Own the in-car experience. Connect content, technology, and business growth with 3Ready Automotive.

Full brand control: Own the look, feel, and content of the in-cabin experience across your full fleet, in every market.

Easy content discovery Put the right content in front of drivers and passengers, tailored to the journey, the user, and the vehicle.

Live fleet updates Change content, layouts, and promotions across every car in real time, with no OTA software update needed.

Real usage data, real revenue Per-vehicle and per-feature live usage data, so you can turn what passengers actually watch into revenue.

Messe Riem, parking lot of "Teatro"

Graf-zu-Castell-Straße 10, 81829 München

Munich City Centre

Im Innenhof zum Mini Pavillon,
Maxburgstraße 4, 80333 München

Own the in-car experience. Connect content, technology, and business growth with 3Ready Automotive.

Full brand control: Own the look, feel, and content of the in-cabin experience across your full fleet, in every market.

Easy content discovery Put the right content in front of drivers and passengers, tailored to the journey, the user, and the vehicle.

Live fleet updates Change content, layouts, and promotions across every car in real time, with no OTA software update needed.

Real usage data, real revenue Per-vehicle and per-feature live usage data, so you can turn what passengers actually watch into revenue.

Messe Riem, parking lot of "Teatro"

Graf-zu-Castell-Straße 10, 81829 München

Munich City Centre

Im Innenhof zum Mini Pavillon,
Maxburgstraße 4, 80333 München

Meet the team in Detroit

Thomas Guerbert

Automotive Sales Director

Jennifer Gallagher

Automotive Business Development USA