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September 4, 2023

Allente Stream Completes All-Device OTT Service Launch with Smart TV, Web and Mobile Apps Powered by 3SS 3Ready


Nordic pay-TV leader Allente goes live with its Allente Stream OTT service featuring new 3Ready-powered apps for hybrid Android STB & OTT Dongle, Apple TV, LG, Samsung and Android Smart TVs, Web, and iOS and Android mobiles, rounding out the operator’s all-screen ambitions

Allente aims to provide both its B2C and B2B customers with superior user experiences (UX) that are harmonious across all devices, centrally managed with 3Ready Control Center

Multiple platforms of this project were delivered using React Native for cross-platform scalability and to reduce total cost of ownership (TCO)

IBC 2023 visitors will have the first-ever opportunity to see Allente’s full-service platform and discover how user-centric entertainment can be seamlessly curated across multiple screens, markets and languages

Oslo/Stockholm, Stuttgart  – 4 September, 2023Allente, the Nordic region’s pre-eminent TV and streaming provider, supported by 3 Screen Solutions (3SS) (IBC 2023 Stands: 4.C06, 4.C02 and 4.C04, and Outside space O.C32), has launched its new Allente Stream Multiscreen OTT offering. The operator has gone live with new apps for Android TV, Apple TV, LG and Samsung Smart TVs, Web, and iOS and Android mobiles, all based on the multiple award winning 3Ready product platform.

Allente can visually manage and optimize all the TV experiences across all platforms with 3Ready Control Center, 3SS’ next-generation UX management and optimization platform.

3SS used React Native for cross-platform development, resulting in better scalability to launch features across multiple platforms, with reduced total cost of ownership (TCO)

Allente’s 1 million subscribers across Sweden, Denmark, Norway and Finland enjoy a superior UX, consistent across a very broad range of consumer devices: Android TV Hybrid DTH (satellite)/IPTV set-top-box, smart TVs including Android TV, Apple TV, 4K streaming dongle, tablets, smartphones and Web. With its new all-device availability, Allente continues to demonstrate user-centric focus and its abiding dedication to delivering maximum flexibility to its video service subscribers in the Nordic region.

“With 3Ready as our technology foundation, and 3SS as long-term partner, we’re offering our customers the widest possible array of super-aggregated entertainment, with total choice as to how, where and when they enjoy their favorite content,” said Jon Espen Nergård, Allente CTO. “3Ready Control Center enables us to optimize the UX and curate content across all platforms in real-time, giving us all the power we need on our mission to deliver world-class entertainment experiences to our customers.”

“Allente is justifiably regarded as one of the most customer-centric and technologically innovative TV and streaming providers in the world; Allente today has pushed the envelope even further with the full multiscreen launch of Allente Stream, and we are so proud to be Allente’s long-term partner,” said 3SS CPO & CMO Pierre Donath.

March 2023 saw the launch of Allente’s new 4K dongle product for streaming OTT (over-the-top) TV, the first customized operator streaming dongle in EMEA using Google TV.

3Ready Control Center at the heart of the system

Allente can efficiently curate all entertainment experiences across all screens, including displays in cars, with 3Ready Control Center.

Furthermore, along with its vast array of consumer devices, Allente is delivering its exceptional entertainment user experience to hotel guests thanks to its pioneering B2B hospitality service, which Allente created to deliver superior‘ at-home’ experiences for hotels and the broader hospitality and institutional sector.

IBC 2023 visitors will have the first-ever opportunity to see Allente’s full-service management platform, and discover how Allente can manage UX across myriad devices and screens with 3Ready Control Center.

The new multiscreen apps’ launch is the latest milestone in a long-term partnership between Allente and 3SS that has been fuelling innovation for Allente’s entertainment business since 2018.

Google, Google Play and Android TV are trademarks of Google LLC.

About Allente

Allente is a leading Nordic TV operator, providing top quality TV, streaming and broadband services to 1 million customers in Norway, Sweden, Denmark and Finland. The company was established in May 2020 by a merger between Canal Digital and Viasat Consumer. In 2022, Allente had revenues of SEK 6.9 billion. Allente is owned 50/50 by Telenor Group and Viaplay Group.‍

About 3 Screen Solutions (3SS)

3SS delivers experiences people love. We enable seamless entertainment experiences across all screens, for and together with service providers worldwide. 3SS is the go-to partner to co-create the best possible services in an agile, open and collaborative way. Founded in 2009, we are an acknowledged leader in system integration, software engineering, UI/UX design innovation and solution architecture. We created 3Ready, the world's leading Entertainment Ecosystem, to accelerate launches of entertainment services on all devices, co-create and enable customer-centric innovation. The award-winning 3Ready product platform counts 21 operators with 68 million users reach, and four automotive projects. Major operators worldwide rely on 3SS innovation. These include A1 Telekom Austria Group, Allente, Altibox, Astro, Elisa Estonia, Eutelsat, LibertyGlobal, Norlys, O2/Telefonica, ORS, Proximus, SES, Swisscom, TCC Uruguay, Tele2, TELUS, Vodafone and Yes. Broadcast customers include Blockbuster, Joyn (ProSiebenSat.1/Discovery), n-tv, ProSiebenSat.1, SUPER RTL (TOGGO), and Viacom, among others.

For media information:

Cyntia Ritchie 20 45187555

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