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April 28, 2020

3SS Launches 3READY Entertainment Ecosystem Enabling Co-Creation And Customer-Centric Innovation


3SS launches 3READY Entertainment Ecosystem to empower service providers to co-define, co-design and co-develop for Android TV, multiscreen and voice experiences

Enables next-level video services through deep complementary technology integrations with close partners on top of open and modular 3READY Product Framework architecture

Time-to-market is accelerated, free from vendor-lock-in with maximum flexibility and transparency

Stuttgart, Germany – 28 April, 20203 Screen Solutions (3SS), leading provider of software solutions for set-top boxes (STB) and multiscreen digital entertainment, announces the next stage in the evolution of the 3READY Product Framework. The new 3READY Entertainment Ecosystem is an all-in portfolio of complementary capabilities, technical deployment options, key vendor partnership network and pre-integrations.

3SS’ goal is to empower operators and broadcasters to focus on achieving business objectives earlier and create superior experiences when developing their next-generation entertainment products, including Android TV, multiscreen, and voice services.

Product framework for maximum flexibility and control

By choosing multiple-award winning 3READY, deployed today in next-gen networks worldwide and being viewed in an aggregated 10 million homes, operators can accelerate time-to-market, kickstart revenues, and innovate rapidly, free from technology vendor-lock-in.

The 3READY Entertainment Ecosystem enables operators to take maximum advantage of 3READY’s flexibility, made possible by its underlying architecture. The service provider is presented with an array of pre-integration options. 3READY can be connected with the back end, content protection, recommendation engine, STB, and other system elements, of an operator’s or broadcaster’s choice.

A core aim with the ecosystem is to eliminate technology uncertainties and integration headaches so that providers can focus on maximizing customer engagement and satisfaction.

Service providers can make technology decisions that best meet business needs while delivering highly intuitive and personalized entertainment. They can develop and extend their 3READY-optimized system modularly at any time, aligned with business and market conditions and product lifecycle.

“With the 3READY Entertainment Ecosystem, we are enabling service providers to create the best customer experiences built on reliable, future-proof technology and a proven design system,” says Pierre Donath, Chief Product Officer at 3SS: “Our primary objective is to help providers launch world-class services rapidly with ongoing customer-centric innovation to stay ahead in today’s challenging market,” he added.

Operators and broadcasters have the flexibility to co-design, co-define and co-develop together with 3SS’ specialist teams based on the 3READY Product Framework. Furthermore, providers benefit from 3SS’ expertise and certification in modern agile development methodologies, including SAFe (Scaled Agile Framework), proven to optimize time-to-market and deliver superior products, which stay that way over the long term.


Enabling Linear-on-Demand

A prime example of what’s possible with the 3READY Entertainment Ecosystem is Linear-on-Demand (LoD). 3SS introduced LoD as a concept and prediction for the future of TV at the launch of 3READY during IBC 2016. LoD powerfully enables the curation of video assets from a diverse range of sources and assembles them in a 100% personalized linear experience, presented as topic- or theme-based content feeds.

In 2019, highly respected TV tech industry commentator and advisor Colin Dixon, Chief Analyst & Founder of nScreenMedia said: “The real-time personalized playlists and channels produced by 3SS’ vision for Linear-on-Demand give us a glimpse of what TV of the future will look like.”

Enables ‘super-curation’

With 3READY the provider can step beyond ‘super-aggregation’ and unleash the potential of super-curation’. 3SS believes that super-curation is the first step in delivering the advanced TV experience that viewers really want, with the ability to centralize access to all content, apps, and games relevant to a viewer’s tastes and interests. Next comes true personalization, with 3READY-enabled individualized worlds of content, featuring corresponding recommendations and service offers aligned with the user’s known likes.

“To thrive in today’s challenging and confusing marketplace, amid the growing dominance of streaming giants, service providers must differentiate with user-centric offerings built around personal interests rather than the classic models tied to channel brands,” explains Donath: “But in parallel they need to increase the stickiness of their service. Better personalization and simpler, more useful content discovery and access are the answers.”

Proven 3READY capabilities are at the heart of new Entertainment Ecosystem

Operators can launch Android TV and Multiscreen services earlier with 3READY, with confidence in user acceptance: 3READY Control Center has built-in targeting and enables A/B testing which empowers providers to quickly and clearly understand which existing and new features appeal to viewers. The results are faster and more successful service launches and product enhancements. Providers simultaneously benefit from the ability to remotely manage all STB and multiscreen apps in a unified way, all from one place.

3READY Assistant enhanced voice capability significantly improves Google Assistant functionality and provides a platform to enable conversational engagement with the service provider. Cloud-to-Cloud integration for Android TV Operator Tier means operators gain more control of search results and branding while enabling new bespoke verbal commands that trigger device actions. Subscriber loyalty is encouraged through deeper, more intuitive and interactive service experiences.

3SS’ track record in major international Android TV deployments is unmatched. Most recently, in February 2020, it was announced that Altibox is deploying 3READY to enhance its upcoming Android TV service. 3SS delivered the world’s first major Android-based deployment, Swisscom TV 2.0, in 2014, since updated to Swisscom TV OS4. Canal Digital OnePlace and Com Hem TV Hub followed in 2018. 3SS enabled further Android TV services in 2019, namely Uruguay’s TCC and Proximus Pickx, the Android P next-gen TV service from Belgium’s largest service provider, Proximus.

All interested parties can now register for free on the new dedicated 3READY.TV website, which provides access to 3READY-centric resources and keeps members up-to-date on the latest developments in the 3READY Entertainment Ecosystem.

Google, Google Play and Android TV are trademarks of Google LLC.

About 3 Screen Solutions (3SS)

For over a decade, 3SS has been delivering world-class software solutions to service providers and technology innovators to bring video to any screen. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. 3SS designs and engineers bespoke front end and back end platforms for major operators and broadcasters worldwide to make customer experiences easier and more personal. 3SS’ customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Swisscom, Com Hem, Canal Digital, Proximus, Altibox, Vodafone Kabel Deutschland, Stofa, Liberty Global (UPC, Unitymedia), SES, Eutelsat, and O2/Telefonica. Broadcast customers include ProSiebenSat.1, Joyn (ProSiebenSat.1/Discovery), SUPER RTL (kividoo, TOGGO), n-tv, Blockbuster and Viacom, among others.

For media information:

Cyntia Ritchie 20 45187555

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