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A1 XploreTV

Deploying a Multi-Territory Smart TV Service in Record Time

Multi-territory Smart TV Apps

Multibrand, single code base for 5 markets

5 Countries deployed in 8 months

Co-defined and co-created with SAFe & agile development

Multi-country brand & UX management

Centralized UI/UX adaptations powered by Control Center

A1 Telekom Austria Group is a leading provider of digital services and communications solutions in Central and Eastern Europe with 26 million customers in 7 countries. The group selected 3SS as the ideal technology partner to deploy Xplore TV, Telekom Austria Group's next-generation multi-country and multi-brand service in the following five countries: Austria, Bulgaria, Croatia, Slovenia, and North Macedonia.

The project to deliver Smart TV apps for five countries was divided in two phases, where the first phase was focused on delivering the Xplore TV app for Samsung Tizen and LG webOS while the second phase was focused on the app for Android TV sets.  App development and delivery for all these countries used a single codebase. 3SS and A1 Telekom Austria Group have worked closely on this major project, co-defining and co-creating the apps to deliver superior UX quality and App development and delivery for all these countries used a single codebase. 3SS and A1 Telekom Austria Group have worked closely on this major project, co-defining and co-creating the apps to deliver superior UX quality and maximize subscriber engagement.

A1 Group has also chosen to deploy award-winning 3Ready Control Center, 3SS’ powerful UX management and optimization platform. With 3Ready Control Center, companies like A1 Group can carry out real-time management over presentation of content, features and branding of all service apps from one unified location. They have also benefited from 3SS’ expertise and certification in modern agile development methodologies, including SAFe (Scaled Agile Framework). SAFe makes delivery a more iterative process than seen in traditional development, and involves frequent communication, cross-party planning and common risk management.

Xplore TV’s regionalized Smart TV apps for Samsung Tizen and LG webOS were successfully deployed in five markets, with Android TV apps currently launching in all countries.

Phase 1 is completed: The apps on Samsung Tizen and LG webOS went live first in Bulgaria in November 2021, and were delivered in only six months. The other four countries (Austria, Croatia, Slovenia, and North Macedonia) finished deploying their Samsung and LG apps only eight months after contract signature. Now, across the five-country subscriber base, owners of Samsung and LG connected TVs enjoy advanced, customized user experiences engineered by 3SS.

Phase 2 is underway: The XploreTV app for Android TV sets and other compatible smart devices went live in Bulgaria only 4 months after kick-off, in Nov 2022. All other countries are currently launching their Android TV apps subsequently.

All these Xplore TV apps, across all A1 Group territories, are powered by 3SS’ award-winning 3Ready Product Framework and include today’s most popular features including Live TV, catchup, TV Guide, mini EPG, timeshift, live startover and cross-device continue-watching, all within an intuitive, easy-to-use UI. Thanks to multi-country brand UX management and optimization, powered by the Control Center, editors in each country can make their own UI/UX adaptations while all apps are automatically updated without code changes.

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“Enabling high-quality, harmonious user experiences across countries and languages is a complex endeavor, and we’re delighted that, powered by the 3Ready platform, it all happened in such a short timeframe.”

Metodi Mladenov, Team Leader ICT Projects and Software Development Services for A1 Group Team, A1 Bulgaria

“Enabling high-quality, harmonious user experiences across countries and languages is a complex endeavor, and we’re delighted that, powered by the 3Ready platform, it all happened in such a short timeframe.”

Metodi Mladenov, Team Leader ICT Projects and Software Development Services for A1 Group Team, A1 Bulgaria

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