Meet us at CAR.HMI Europe: Berlin |  June 26-28

Meet us at CAR.HMI Europe: Berlin |  June 26-28

PŸUR TV

Increasing subscriber loyalty with Next-Gen Hybrid Android TV Service

Hybrid STB/OTT + Multiscreen

STB, Smart TV & Mobile Experience

Holistic Content Discovery

Netflix, Prime Video,  YouTube and more

AI Personalization

Across mulitple content sources

Tele Columbus, a leading German operator face the challenge to expand their entertainment offering to its customers beyond traditional cable offerings. They needed to leverage advanced Hybrid/OTT features to enrich the content available to subscribers, improve engagement, and stand out in a rapidly evolving industry. To address this challenge, they sought a solution that would seamlessly integrate linear television, over-the-top (OTT) content, and cutting-edge features into a unified entertainment platform.


In order to address these challenges, Tele Columbus partnered with NAGRA and 3 Screen Solutions (3SS), to develop PŸUR TV a ground-breaking next-gen hybrid Android TV service. Powered by NAGRA's SaaS OpenTV Video and Security Services and 3SS's 3Ready Product Platform,  PŸUR TV delivers a custom-designed , state of the art entertainment service across hybrid set-top-boxes and major streaming devices.


The result is a compelling and flexible Android TV and multiscreen solution with user-friendly experience, AI-enhanced personalized discovery, a wide range of interactive features and superior UX.  PŸUR TV includes OTT services such as Netflix, Prime Video and YouTube, as part of its hybrid DVB-C (cable) plus OTT Android TV STB, Smart TV and iOS and Android mobile device delivery. The hybrid solution complements live TV with advanced features, such catchup, start over, time shift, PVR and full compliance with the requirements of content owners and/or German legislation.

By leveraging the power of Android TV's advanced ecosystem and 3SS's expertise in delivering innovative solutions, Tele Columbus has now a feature-rich, customizable, and future-proof entertainment experience. Subscribers enjoy now a superior TV viewing experience, that combines cable TV channels,  streaming services, and on-demand content in a single interface, the hybrid nature of the service allows a seamless integration of multiple services and sources offering subscribers the flexibility to choose the content they love.


With the successful launch of PŸUR TV, Tele Columbus achieved its goal of providing customers with an exceptional entertainment experience that is feature-rich, customizable, and future-proof. Also with PŸUR TV, Tele Columbus will a attract a broader customer base, enhance customer loyalty, and drive revenue growth by opening new monetization opportunities. Tele Columbus is successfully positioning themselves as one of leading provider of cutting-edge TV services, setting the standard for personalized, interactive, and seamless TV experiences.

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“With PŸUR TV, we now have a powerful product to offer our customers an outstanding entertainment experience and continue to grow in the face of competition,”

Markus Oswald, Chief Executive Officer Tele Columbus

“With PŸUR TV, we now have a powerful product to offer our customers an outstanding entertainment experience and continue to grow in the face of competition,”

Markus Oswald, Chief Executive Officer Tele Columbus

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