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July 15, 2021

Allente Launches B2B Hospitality TV Service Powered by 3SS


Allente launches new service powered by 3READY Product Framework which enables hotels, hospitals and nursing care homes to provide next-gen entertainment to users

3SS has delivered its first integration, for Philips Professional TV sets, in under six months with other platforms to follow

Expansion of 3READY footprint into Allente’s enterprise/institutional business demonstrates the operator’s ongoing trust in 3SS technology, which today is powering advanced residential TV UX in over 1 million Allente-subscribing households

3READY Control Center enables each hotel to individually brand and present content to meet business needs within an adaptable UX

Stuttgart, Germany – 15 July, 20213 Screen Solutions (3SS), a leading provider of software solutions for set-top boxes (STB) and multiscreen entertainment, announces that major Nordic region pay-TV provider Allente has chosen 3SS and award-winning 3READY Product Framework to power its new B2B entertainment offering for the hospitality industry.

Allente assigned 3SS to develop a dedicated new app, based on Android TV OS, to launch the service aimed at elevating the ‘hotel TV’ experience. In the first integration for the new service, 3SS created the app to support viewing on TV sets from Philips Professional Display Solutions which are specifically designed for hotels. Thanks to its expertise in agile development methodologies, and its abiding customer focus, 3SS delivered this project in under six months.

Jon Espen Nergård, Allente CTO, said: “3SS has proven yet again to be the ideal partner, and 3READY the right product platform, to drive our business forward. We strongly believe in the 3READY Entertainment Ecosystem and its benefits in terms of time-to-market and continuous innovation.”

Bringing the 3READY-powered UX from the home to the hotel guest room

Allente wants to give guests staying at hotels in the Nordic region the same UX quality and feeling as they enjoy in their homes.

Says Roger von Zernichow, B2B Director at Allente: “The quality of in-room entertainment is important when staying in a hotel, both when travelling alone and with others. We have therefore developed a service that gives the guest an equally good TV experience as at home, while significantly reducing operational complexity for hotels.”

The new service gives hotel managers greater flexibility in channel choice, and provides the guest the opportunity to browse content in a way far superior than seen in traditional hotel in-room entertainment systems. The guest can pause and rewind TV shows, watch catchup TV, and more. Hotel-specific information, such as details on facilities and check-out procedures, as well as access to third-party sites that may interest the guest, are also integrated in the 3SS-designed and engineered UI.

“We really value our relationship with 3SS, and we are eager to press ahead with developing this emerging opportunity to bring next-level video entertainment to more people and in more environments,” Jon Espen Nergård added.

Given the context of hotels, particular challenges had to be overcome when developing the app. There was the need to thoroughly erase any personal data and reset the in-room TV system after each guest checks out, and the need to accommodate frequently changing UI language selections. 3SS developed practical and functional app features that ensure the transition from guest to guest has maximized convenience and security for users.

Comments von Zernichow: “We have a lot of exciting service enhancements underway. Additionally, as we roll out this service to the hotel industry, we are also looking at how we can embrace more organizational and institutional categories, and which are first in line.” For Allente, the hospitality sector is only the first step in the phased development and expansion of the service. Next to benefit from are hospitals and nursing care homes, the company envisages. Additional apps will be developed to support further device platforms.

This project is yet another expansion of the partnership between Allente and 3SS. The OnePlace satellite and OTT service which Canal Digital AS launched in February 2018 was delivered by 3SS. Later, in October 2020, Allente – formed by the May 2020 merger of Viasat Consumer and Canal Digital – extended the Android TV deployment to the new aggregated customer base, now totalling over 1 million subscribing homes in Norway, Sweden, Denmark and Finland.

“We are tremendously proud that Allente continues to trust our team and our technology to help enable next-generation TV entertainment,” commented Kai-Christian Borchers, Managing Director of 3SS.

“It is highly gratifying that 3READY will soon deliver superior video experiences to people in new contexts away from the living room sofa at home, and we congratulate Allente for this exciting new initiative,” he added.

Embracing SAFe again accelerates innovation and delivery for Allente

Throughout this project, Allente once again benefitted from 3SS’ expertise in modern principles of agile development, including “SAFe” (Scaled Agile Framework). SAFe is the practical experience-based software development framework which features regular workshops, concurrent work streams and regular project update sessions. With SAFe, all the stakeholders in a project, both in-house and partners, stay abreast of the status of objectives, their interdependencies, and they know where they are in the progress of a granular roadmap of deliverables. SAFe enables accelerated, streamlined innovation, better productivity, effective planning and superior products.

The 3READY Product Framework is 3SS’ flagship front end and UI/UX optimization solution that helps operators launch Android TV, Multiscreen and voice experiences faster, to co-create and innovate on open architecture, future-proof technology and design system. 3READY is now powering advanced TV experiences in over 10 million homes worldwide.

Google, Google Play and Android TV are trademarks of Google LLC.

About Allente

Allente is a leading Nordic TV operator, providing top quality TV and broadband services to over 1 million customers in Norway, Sweden, Denmark and Finland. The company was established in May 2020 by a merger between Canal Digital and Viasat Consumer. In 2020, the two companies had combined net sales of SEK 7 bn. Allente is owned 50/50 by Telenor Group and NENT Group.

About 3 Screen Solutions (3SS)

Since 2009, 3SS has been delivering world-class software solutions to service providers and technology innovators to bring video to any screen. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. 3SS designs and engineers front end and back end platforms for major operators and broadcasters worldwide to make customer experiences easier and more personal. 3SS’ customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Swisscom, Com Hem (Tele2), Allente, Proximus, TCC Uruguay, FreeCast (SelectTV), Altibox, ORS (simpliTV), Yes (STINGTV), Vodafone Kabel Deutschland, Stofa, Liberty Global (UPC, Unitymedia), SES, Eutelsat, and O2/Telefonica. Broadcast customers include ProSiebenSat.1, Joyn (ProSiebenSat.1/Discovery), SUPER RTL (TOGGO), n-tv, Blockbuster and Viacom, among others.,

For Allente media information, please contact:

Maja Wikman Ulrich

Chief PR & Communications Officer

+46 736992665

For media information:

Cyntia Ritchie 20 45187555

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