August 30, 2022
3SS and ThinkAnalytics Partner to Turbocharge UX Optimization
By optimizing the user experience based on evidence, operators can increase viewer engagement, monetize content, and address churn
New solution will be demonstrated for the first time at IBC 2022
Stuttgart and London – 30 August, 2022 – ThinkAnalytics (IBC2022 stand 1.A74), the leading global provider of content discovery and viewer insight solutions, and 3 Screen Solutions (3SS) (IBC2022 stand 5.A83), the leader in software for set-top boxes (STB) and multiscreen entertainment, today announced a partnership and revealed that at IBC 2022, they will debut a new pre-integrated solution that transforms user experience (UX) testing and optimization, helping operators increase viewer engagement and reduce churn.
3Ready Control Center 3.0, 3SS’ new, next-generation UX management platform, is now pre-integrated with Think360, ThinkAnalytics’ content discovery and analytics platform, allowing customers to deploy user experiences that maximize monetization opportunities by taking advantage of a data-driven approach to continuous improvement. A valuable aspect of the solution is that users need no technical expertise, lowering costs, and accelerating time-to-market.
The pre-integrated solution allows customers to conduct rapid A/B testing of the complete UX using real-time granular data capture for ultra-personalized viewer experiences. 3Ready Control Center 3.0 creates new possibilities for editors to manage and measure A/B configurations and their success while Think360 fine-tunes and analyzes the data for actionable insights.
Editors can curate, customize and orchestrate the entire UX – for a page, a swimlane or a single item and its cover art – for all device apps. Any aspects of the UI/UX, including content and color, can be tested live and adaptations can be deployed instantly using easy-to-use dashboards for analysis of viewer reactions and actionable metrics.
“Delivering a superior, truly personalized user experience is what every operator strives to do, but actually achieving this is a highly complex endeavour,” said Samuel Sweet, ThinkAnalytics CEO of EMEA and AP. “Now with the collaboration between ThinkAnalytics and 3SS, we’re creating the dream team of highly functional UX manipulation capability paired with powerful recommendations and analytics to understand what really resonates with customers and what makes them love their video service.”
“Helping operators to become more data-driven and deliver their viewers leading edge experiences is what we at 3SS do every day,” said 3SS Pierre Donath, 3SS CMO & CPO. “Now, together with ThinkAnalytics, we’re excited to share with IBC visitors this new, integrated approach to understanding behavior and contextual personalization: By combining intuitive, flexible UX optimization tools with proven world-class recommendations and analytics, operators can give their customers the entertainment UX they truly desire.”
The partners have previously collaborated in major operator projects, including at Proximus in Belgium. Their technologies are currently being deployed at a soon to be announced major North American operator.
About 3 Screen Solutions (3SS)
3SS delivers experiences people love. We enable seamless entertainment experiences across all screens, for and together with service providers worldwide. 3SS is the go-to partner to co-create the best possible services in an agile, open and collaborative way. Founded in 2009, we are an acknowledged leader in system integration, software engineering, UI/UX design innovation and solution architecture. We created 3Ready, the world's leading Entertainment Ecosystem, to accelerate launches of entertainment services on all devices, co-create and enable customer-centric innovation. The award-winning 3Ready Entertainment Ecosystem counts 20 operators with 35 million users reach, and two automotive projects. Major operators worldwide rely on 3SS innovation. These include A1 Telekom Austria Group, Swisscom, Tele2, Allente, Proximus, TCC Uruguay, Elisa Estonia, Altibox, ORS, Yes, Vodafone, Norlys, Liberty Global, SES, Eutelsat, and O2/Telefonica. Broadcast customers include ProSiebenSat.1, Joyn (ProSiebenSat.1/Discovery), SUPER RTL (TOGGO), n-tv, Blockbuster and Viacom, among others. 3ss.tv, 3ready.tv Watch 3Ready video here.
Think360 is the leading content discovery and viewer analytics solution worldwide, enabling video service providers, studios, broadcasters and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU. ThinkAnalytics delivers content discovery and viewer insights to over 80 service providers serving approximately 450 million subscribers in 43 languages with 7 billion recommendations per day, making the company the largest independent content discovery platform worldwide. Customers include: Liberty Global, Deutsche Telekom, HBO, DirecTV Latin America, Vodafone Proximus, Rogers, Tata Play, andAstro. www.thinkanalytics.com
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