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May 18, 2022

3SS and ContentWise Partner to Unleash the Power of AI for Personalized User Experiences


Milan, Italy and Stuttgart, Germany – 18 May, 2022 - 3 Screen Solutions (3SS), leading provider of software solutions for set-top boxes (STB) and multiscreen entertainment, and ContentWise, trailblazing provider of user experience (UX) personalization and audience analytics technologies, today announce their new partnership. Together they intend to transform UX personalization possibilities through the power of artificial intelligence (AI) and machine learning (ML) to the benefit of service providers and their subscribers alike.

ContentWise helps media brands deliver rich, bespoke, and smart digital user experiences at every touchpoint. Operators use its AI technology to process user data and content metadata to orchestrate and personalize, in real-time, the user interface (UI) and UX for millions of subscribers, providing each with a unique, individual experience.

3SS has a proven track record in enabling operators around the globe to deliver advanced, customized entertainment experiences while simultaneously enhancing operational efficiencies.

They are combining their complementary technologies to create a highly capable joint solution. ContentWise’s UX Engine is now being integrated with award-winning 3Ready Control Center, 3SS’ powerful UX management and optimization platform. The partners are currently collaborating on major operator projects.

The new joint solution will go far beyond simply generating better recommendations. It harnesses AI and ML to create a personalization powerhouse that delivers a leading edge, highly adaptive UX closely aligned with each viewer’s interests and tastes.

3Ready Control Center is the editorial platform for a service’s managers, editors and marketing teams to create and dynamically refine the UX. Content curators will benefit from a flexible solution to optimize recommendations associated with any selected content item, module, or whole page. Additionally, all an operator’s apps can be managed in a unified way, from a single location.

This new joint solution unleashes the full potential of what AI can achieve in experience management. The combination of AI-informed personalization, proven UX optimization, plus automation, yields an operator-centric set of capabilities and toolset that can transform the UX and galvanize the operator-subscriber relationship. As a result, it will help operators’ marketing teams and business planners achieve their business objectives, increase viewer engagement, grow revenues and reduce churn.


“We want to empower service providers to create strong 1:1 connections with each subscriber, while at the same time, making operators’ lives easier,” says Paolo Romano, Product Manager at ContentWise.

“With our solution’s AI and the ability to surface meaningful data, we can bring true value via user-tailored experiences, meanwhile, we’re simplifying day-to-day UX management operations for service providers,” Romano added.

“Personalization has become a top priority for operators everywhere, but achieving it is complex: There is so much information out there, operators need to make sense of it all and highlight the most relevant content to drive consumer engagement,” said Tomasz Dzikowski, Product Owner at 3SS.

Merging 3Ready Control Center’s powerful UX optimization functionality with ContentWise’s advanced AI and ML capabilities enables the creation of captivating, truly individualized experiences,” Dzikowski added.


About ContentWise

ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart experiences at every digital touchpoint. Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing customer lifetime value. By enriching catalog data, analyzing user's behavior, personalizing interactions, enabling discovery, automating editorial tasks and orchestrating the entire digital customer experience, ContentWise increases customer conversions, loyalty and retention. With offices in Milan, Los Angeles and Singapore, ContentWise counts leading brands worldwide as customers, including Allente, Mediaset, PCCW, Sky, Telecom Argentina, and Telefonica.


About 3 Screen Solutions (3SS)

3SS delivers experiences people love. We enable seamless entertainment experiences across all screens, for and together with service providers worldwide. 3SS is the go-to partner to co-create the best possible services in an agile, open and collaborative way. Founded in 2009, we are an acknowledged leader in system integration, software engineering, UI/UX design innovation and solution architecture. We created 3Ready, the world's leading Entertainment Ecosystem, to accelerate launches of entertainment services on all devices, co-create and enable customer-centric innovation. The award-winning 3Ready Entertainment Ecosystem counts 17 operators with 35 million users reach, and two automotive projects. Major operators worldwide rely on 3SS innovation. These include A1 Telekom AustriaGroup, Swisscom, Tele2, Allente, Proximus, TCC Uruguay, Elisa Estonia, Altibox, ORS, Yes, Vodafone, Norlys, Liberty Global, SES, Eutelsat, and O2/Telefonica. Broadcast customers include ProSiebenSat.1, Joyn (ProSiebenSat.1/Discovery), SUPER RTL (TOGGO), n-tv, Blockbuster and Viacom, among others., Watch 3Ready video here.


For ContentWise media information, please contact:

Federico Miniussi, Marketing Director

+39 02 4951 7001

For media information:

Cyntia Ritchie 20 45187555

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