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September 11, 2017

3READY Powers Google’s Android TV Operator Tier Demo At IBC 2017


3READY Powers Google’s Android TV Operator Tier Demo At IBC 2017

Ludwigsburg, Germany, September 13, 2017 3 Screen Solutions (3SS), (IBC 2017 Hall 15 MS30) leading provider of customized software solutions and services for multiscreen digital entertainment announces that its 3READY Android TVTM Client will feature as the demonstration Custom Launcher for GoogleTM’s Android TV Operator Tier Program at IBC 2017.

3 Screen Solutions makes its IBC debut in 2017; IBC visitors can for the first time see a demo of 3READY, and discover how 3READY can help service providers to fast-track service launches for IPTV, OTT, satellite STB, cable STB and/or Multiscreen Devices.

During IBC 2017. 3READY will be displayed on stands of several high-profile 3SS partners who have integrated 3READY to enhance their end-to-end video solutions. Google will demonstrate 3READY as an example of a custom launcher for Android TV operator tier.

At 3READY’s core is a flexible best-practice frontend pre-engineered to deliver today’s most compelling functional requirements. So an operator can introduce branded services faster with state-of-the-art application architecture ready to customise to the operator’s needs.

3READY is particularly geared to help optimize AndroidTM-based STB and Multiscreen deployments, which are growing in popularity among operators. 3READY is currently being rolled out internationally in several projects, including deployments based on Android TV Operator Tier.

The 3READY Custom Launcher is fully compliant with all the latest Android TV Operator Tier guidelines and features of Android N and is future-ready to embrace upcoming Android O. Netflix is integrated according to operator requirements.

Also at IBC 2017, 3SS also announces new 3READY features which deliver enhanced branding, marketing and revenue opportunities. Service providers can now develop theme-based service bouquets with 3READY. Content packages can be developed to cater to specific audience groups, with a look and feel and UX that can be customized with channel and content brands managed via 3READY Control Center.

3READY enables speedy deployments, so operators can build audiences for new services earlier. Additional customised features can subsequently be added to support business strategy.

3READY delivers operational and cost efficiencies through integrated A/B testing while advanced analytics tell the operator which content and subscriber offers are performing best. Therefore, with 3READY, the operator can make business decisions which are faster and better-informed.

MEDIA ALERT – IBC 2017 – 15-19 September 2017: 3SS is in RAI Hall 15, MS30.

About 3 Screen Solutions

3 Screen Solutions delivers world-class software solutions to service providers and technology innovators. 3SS designs and engineers bespoke solutions for multiscreen TV, OTT as well as VOD front-end and back-end. Visitors to IBC 2017 Meeting Room 15.MS30 in RAI Hall 15 can see and experience the ground-breaking new 3READY Rapid-Launch Multiscreen Solution, and explore how 3READY solves the challenges while elevating audience engagement, and transforming the economics of multiscreen digital entertainment. With 3READY, branded new services can be deployed faster, accelerating revenue flow. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. Customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Unitymedia, Vodafone Kabel Deutschland, SES, Eutelsat, and 02/Telefonica. 3 Screen Solutions is Swisscom’s principal development partner for the multiple-award-winning Swisscom TV 2.0, widely acknowledged as having set a new benchmark for immersive, joined-up cross-screen content discovery and usability.

For media information:

Cyntia Ritchie 20 45187555

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