CES 26: Make Your Cockpit the Next Entertainment Destination

The next generation of in-car experiences is about more than connectivity, it’s about creating content-forward, personalized, and monetizable ecosystems that strengthen brand identity and drive new value.

See you in
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2026-01-06 9:30

With 3Ready Automotive, OEMs and content providers can bridge technology and entertainment:

Full brand control: Design a unique experience across every screen and market

Content discoverability: Bring entertainment to the forefront of the in-car journey

Personalization at scale: Adapt to every user and context in real time

Monetization & data insights: Unlock new business models and audience understanding

Messe Riem, parking lot of "Teatro"

Graf-zu-Castell-Straße 10, 81829 München

Munich City Centre

Im Innenhof zum Mini Pavillon,
Maxburgstraße 4, 80333 München

With 3Ready Automotive, OEMs and content providers can bridge technology and entertainment:

Full brand control: Design a unique experience across every screen and market

Content discoverability: Bring entertainment to the forefront of the in-car journey

Personalization at scale: Adapt to every user and context in real time

Monetization & data insights: Unlock new business models and audience understanding

Messe Riem, parking lot of "Teatro"

Graf-zu-Castell-Straße 10, 81829 München

Munich City Centre

Im Innenhof zum Mini Pavillon,
Maxburgstraße 4, 80333 München

Meet the team in Vegas:

Kai Borchers

Managing Director

Felix Walter

Head of Automotive

Anna Michalowska

Head of Content Partnerships

Adam Nightingale

CCO

Thomas Guerbert

Automotive Business Development Director

Robert Glas

Director Automotive Technology

Tomasz Dzikowski

Director Automotive Product

James Twitchett

Head of Product