CES 2026: Next-Gen In-Car Entertainment Platform

The next generation of in-car entertainment is here; immersive, intelligent, and effortlessly integrated. With 3Ready Automotive, carmakers can deliver a unified, content-first experience that enhances discovery, engagement, and user satisfaction across streaming, apps, and voice-powered interaction. Designed to delight passengers and empower drivers, 3Ready Automotive transforms every ride into a personalized entertainment journey.

📍Meet us at P3’s booth – LVCC, West Hall, Level 1, Booth 6719.

See you in
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2026-01-06 9:30

Own the in-car experience. Connect technology, entertainment, and business growth with 3Ready:

Full brand control: Craft a consistent entertainment experience across every vehicle and market

Smarter discovery: Surface the right content at the right time, no matter the journey

Personalization at scale: Adapt experiences dynamically to user profiles and driving context

Monetization & insights: Turn engagement into revenue and data into action

Messe Riem, parking lot of "Teatro"

Graf-zu-Castell-Straße 10, 81829 München

Munich City Centre

Im Innenhof zum Mini Pavillon,
Maxburgstraße 4, 80333 München

Own the in-car experience. Connect technology, entertainment, and business growth with 3Ready:

Full brand control: Craft a consistent entertainment experience across every vehicle and market

Smarter discovery: Surface the right content at the right time, no matter the journey

Personalization at scale: Adapt experiences dynamically to user profiles and driving context

Monetization & insights: Turn engagement into revenue and data into action

Messe Riem, parking lot of "Teatro"

Graf-zu-Castell-Straße 10, 81829 München

Munich City Centre

Im Innenhof zum Mini Pavillon,
Maxburgstraße 4, 80333 München

Meet the team in Vegas:

Kai Borchers

Managing Director

Felix Walter

Head of Automotive

Anna Michalowska

Head of Content Partnerships

Adam Nightingale

CCO

Thomas Guerbert

Automotive Business Development Director

Robert Glas

Director Automotive Technology

Tomasz Dzikowski

Director Automotive Product

James Twitchett

Head of Product