Proximus Launches New Web Experience in Cross-Platform Expansion with 3SS’ 3Ready

‍Stuttgart, Germany – 8 September 2025 – IBC 2025 Stand 5.A89 – 3 Screen Solutions (3SS),a leading provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, announces that Belgium’s largest telco Proximus has launched a new web app to further enhance choice, convenience and reach for subscribers to its super-aggregated TV service Pickx.

Live as of Mid-September 2025, the new engaging, viewer-centric web-based service extends the reach of Proximus’ multiscreen React Native platform infrastructure engineered by 3SS and announced in 2024. The UI/UX of the highly functional and intuitive app is harmonious with earlier Pickx service launches for Android STBs, Apple TV and iOS and Android tablets and smartphones.

This cross-platform solution for Pickx benefits from the combination of the 3Ready platform and React Native development methodologies at its heart. This project fits within Proximus’ holistic technology strategy, with 3SS as primary technology partner since the initial launch on Android TV Operator Tier STB in September 2020.

3SS has continued to deliver a comprehensive Pickx roadmap including STB, Android and iOS multiscreen offerings. ‍

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React Native Delivers StrategicBenefits to Proximus‍

React Native is an important building block of Proximus’ Pickx applications strategy, offering a highly efficient approach to cross-platform software development. By enabling the creation of apps for multiple operating systems and device types from a single codebase, React Native significantly accelerates deployment and streamlines integration with backend systems and other components.

With tighter budgets and the constant rising pressure to deliver, in product development speed and efficiency have become non-negotiable. With single-code React Native, duplication of development efforts is eliminated, translating directly into savings in effort, time and investment.

With React Native, service providers like Proximus can build and release features once, without compromising performance, cutting development time and cost while kickstarting revenue generation.

“Seamless cross-platform experience has been our guiding principle throughout the Pickx roadmap,” said Pradeep Thekkedath, TV Platforms Lead at Proximus. “The technology choices we made together with 3SS, powered by 3Ready, enable exactly that — along with significant development and operational savings, and a faster rollout of new innovations.”

“Our ongoing partnership with 3SS demonstrates the true value of long-term collaboration and a shared objective: delivering the highest quality experience for our viewers,” Thekkedath added.
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“We are extremely proud that Proximus continues to entrust 3SS to help deliver first-rate TV experiences to Pickx customers,” said Kai-Christian Borchers, 3SS Managing Director. “Not only does Proximus continue to prove its abiding commitment to delivering great user experiences, it evidences the company’s understanding of and value for true technology innovation, and the myriad positive outcomes to be gained through today’s disruptive development methodologies such as React Native,” Borchers added.

“Proximus’ technology decisions have combined to make Pickx future-ready and holistic in scope, epitomizing thought leadership and commitment to customer satisfaction,” Borchers added.

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Pickx has been honored with several prestigious industry accolades, including winning the CSI Award for Best TV User Experience.

About Proximus

Proximus Group (Euronext Brussels: PROX), is a provider of future-proof connectivity, IT and digital services, headquartered in Brussels. The Group is actively engaged in building a connected world that people trust, so society blooms. The Domestic segment is focused on providing state-of-the art telecommunications and IT services in the Benelux. Proximus Global overarches the international activities of the Group. With 13,131 employees, imbued with Proximus' Think Possible mindset and all engaged to offer a superior customer experience, the Group realized an underlying Group revenue of EUR 6,430 million end-2024. ‍

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About 3 Screen Solutions (3SS)

3SS is a global leader in digital entertainment technology, delivering solutions that create experiences people love. Since 2009, 3SS has been trusted by telcos, pay-TV operators and streamers for its expertise in system integration, software engineering, UI/UX design innovation and solution architecture. The award-winning 3Ready product platform accelerates seamless entertainment service launches across all devices, while empowering customer-centric innovation. Today 3Ready powers 30+ service providers, delivering rich, loyalty-enhancing entertainment hubs with total reach of 70+ million users. Blue-chip operators and innovators worldwide have chosen 3SS technology, including One Hungary (OneTV), A1 Telekom Austria Group, Allente, Altibox, Claro, Elisa Estonia, ENTEL, Norlys, ORS, Proximus, TCC Uruguay, Tele2, TELUS, Vodafone Group and Yes. Expanding beyond the living room, 3SS also delivers next-generation in-vehicle entertainment solutions. The 3Ready Automotive in-car entertainment platform is currently being deployed by leading global OEMs, redefining the connected car experience. Please visit 3ss.tv for more information and follow us on LinkedIn.